BriCargo: a broader freight business, explained through services and destinations
Rebrand · Website rebuild and migration · Ongoing SEO
BriCargo had outgrown its Africa United Logistics identity. The new brand and website needed to represent a wider international freight business while carrying useful existing content into the new structure.
Two ways into the same service. A customer may start with what they need to ship or where it needs to go. Webbies organized the website around freight services and international destinations, with related information connected to quote requests. That structure also gives new destination content a place within the site as the business expands.
Show the steps before asking for the enquiry. The air-freight example explains booking and pre-checks, pickup and airline handling, customs coordination, and final delivery. Alongside the destination information, it helps a visitor understand both the service coverage and what a shipment involves.
Plan the transition as well as the design. Webbies rebuilt the website, mapped old URLs to new destinations, implemented redirects and completed launch checks. The migration work formed part of the project; it was not simply a new visual identity.


See the earlier website context
The earlier Africa United Logistics homepage presented air, ocean, and land-and-rail services for Canada-to-Africa shipping. The archived homepage and rebuilt air-freight service page show different page views, not a like-for-like performance comparison.



